Strategic Management
Who Need It?
Highly relevant to managers at all levels in the organization
Managers and professionals with an external focus whose clients rely on their professional advice
Functional specialists whose roles involve them in:
Contributing to strategy (or finding new strategic positions)
Preparing or evaluating investment proposals
Reviewing the strategies of business units, product lines or companies
Communicating strategy
What Does The Course Cover?
The key concepts of business strategy
The application of common strategic analysis tools
The identification and understanding of different objectives that drive strategic decisions
The effective application of strategic diagnosis
The relationship between strategy and value
Assessing and understanding competitive positions
Assessing and understanding sources of competitive advantage and how to exploit them
Your Benefits
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