Who Need It?

• Highly relevant to managers at all levels in the organization
• Managers and professionals with an external focus whose clients rely on their professional advice
• Functional specialists whose roles involve them in:
• Contributing to strategy (or finding new strategic positions)
  • Preparing or evaluating investment proposals
  • Reviewing the strategies of business units, product lines or companies
  • Communicating strategy

What Does The Course Cover?

• The key concepts of business strategy
• The application of common strategic analysis tools
• The identification and understanding of different objectives that drive strategic decisions
• The effective application of strategic diagnosis
• The relationship between strategy and value
• Assessing and understanding competitive positions
• Assessing and understanding sources of competitive advantage and how to exploit them

Your Benefits